Found this story in Autocar today. It is about Camp Jeep.
That does imply a hairdresser's Suzuki Vitara. I guess most people outside of the UK though don't associate the word camp with effeminacy but to me, and the commenters at the bottom of the story, it was too good an opportunity to let pass by.
Camp Jeep is actually a get together of all things Jeep with demonstrations, special guests, off-road driving and a barbecue. Their logo is quite clever - looking, as it does, like the grille & lights from an old Willys Jeep.
Looks like these camp events have been going on for several years in the Americas but this is the first time the Europeans have been invited to go mud-plugging. Reading the article looking for homosexual innuendo does add to the enjoyment and mention of cherokee and wranglers does make you wonder where the other three are: