Sunday 10 February 2013

Holden Out For A Hero

My favourite Aussie car news site has got very excited this morning about the launch of the new Holden VF Commodore - the latest family sedan from GM's Australian Division.

Due to the geography of Australia, the family sedan is still important down there just like the Cavalier and Sierra used to be over here. This is an entirely Australian designed and built car but the question is, will it look like GM's American Chevrolet Cruze:
or GM's European Vauxhall/Opel Insignia?

Well, here's the conclusive answer:
Glad that small matter is cleared up.

The launch itself was quite interesting. Catch the video here if you want although it was mostly concerned with the impressive technological features of the new car. It was fronted by Holden's MD which may stand for Managing Director (his job) or Mike Devereaux (his name).

It is only at the very end of the launch video that you actually get to see the car but I've just shown it to you anyway.

The Americans are quite interested, AutoGuide had the story here - they are interested in the implications for a new Chevy SS.

Even before the launch, though, the Aussies were looking further ahead to the VF replacement on sale in 2017. I think they were trying to reassure Australia that there was a longer-term future for The Commodore but to quote one of the comments added below the story, "Stealing a bit of the VF's thunder. It no longer seems as important now." Oops.

Still, I wouldn't go Holden a grudge about it.

No comments:

Post a Comment