Monday 30 September 2013

Why My Car Is Like A Bugatti Veyron

 
See the similarities?  Actually that isn't my car, it's one the same that I found after doing a quick Google Images search.
 
So what could these two cars possibly have in common?
 
Well, they both cost their manufacturers two-and-a-half billion Australian dollars.
 
And if you're wondering why I'm quoting that figure in Australian dollars, it is because the information is sourced from this story in Caradvice.com.au.
 
It lists Europe’s Top 10 Loss-making Vehicles thus:
 
Model                       Years               Estimated Total Loss
Smart Fortwo         1997-2006           $5.0billion

Fiat Stilo                2001-2009           $3.0b

VW Phaeton          2001-2012           $2.9b

Peugeot 1007         2004-2009           $2.8b

Mercedes A-Class 1997-2004           $2.5b

Bugatti Veyron      2005-2013           $2.5b

Jaguar X-Type       2001-2009           $2.5b

Renault Laguna      2006-2012           $2.2b

Audi A2                  2000-2005          $1.9b

Renault Vel Satis    2001-2009          $1.7b

The list is, perhaps surprisingly, topped by the Smart car.  There are a few other quirky cars in there too, the Peugeot 1007 with its sliding doors that nobody wanted and the tiny aluminium A2 that was expensive to build.

There was also the original Merc A-Class seen here failing the Elk Test - maybe it wouldn't have been on the list if it wasn't for that embarrassment so early in its life.
I always liked the Vel-Satis but not many people were tempted to pay big money for a strange-looking luxury Renault so it was doomed from the start.
I am quite surprised that it had an 8-year lifespan.

The article also breaks down how much each manufacturer lost per example of these cars sold:

Model                     Years                    Estimated Loss Per Vehicle (rounded up/down)
Bugatti Veyron      2005-2013                $6,700,500

VW Phaeton          2001-2012                     $40,800

Renault Vel Satis   2001-2009                     $27,200

Peugeot 1007         2004-2009                     $22,300

Audi A2                 2000-2005                     $11,000

Jaguar X-Type       2001-2009                        $6800

Smart Fortwo         1997-2006                        $6500

Renault Laguna      2006-2012                        $5150

Fiat Stilo                 2001-2009                        $4000

Mercedes A-Class   1997-2004                       $2100

The Peugeot figure is quite shocking because $22300 = £12875 (€15400,US$20800) at current exchange rates which can't be too different from its selling price.

$6800 works out as £3925 (€4700,US$6350) so maybe I got a bargain when I bought my car.

Probably not as much of a bargain as Tata got when they bought Jaguar/Land Rover off Ford though.

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