Tuesday 11 November 2014

Simply Mercedes

Actually it's complicated Mercedes.

They are still having problems coming up with a naming convention for their product range.  Maybe that is the real reason why they have dropped the R-Class.  Then again, that had probably more to do with only selling 13 cars Worldwide.

Let me take you back two-and-a-bit years.

I picked up on an article in Car.  That article tries to explain how Mercedes were "simplifying" the naming structure as the old C-Class, E-Class, S-Class with added GLs, MLs, SLKs, CLCs etc. was confusing the stuffing out of their clientelle (and presumably sales staff too)

Good idea.

Only trouble is, the new system was even more confusing - trying to read the explanation in that article would make Stephen Hawking baulk.

But they went with it.

Then, in August this year, they decided to "tweak" it with some "sweeping changes".  Those quoted phrases come from this Autocar article from that time.

The article continues...

Among the changes is a renaming of the upcoming second-generation GLK, which will wear GLC badges which is meant to align the GLK with the C-Class in the same way the smaller GLA is tied to the A-Class. Mercedes-Benz also plans to abandon the long-established M-class name for an all-new GLE nomenclature.  As well as appearing on the facelifted version of the M-class, the GLE name is also planned to appear on the production version of the concept GLC Coupe, which will carry the name GLE Coupe into production.  Also, the GL is set to receive a new GLS name, positioning it as the S-class of Mercedes-Benz’s SUV line-up.

OK.  So far, so confusing.

Now, Mercedes have formally annouced these "tweaks" and according to Autocar, these tweaks are still "sweeping changes".

Here's a nice diagram:
Although, apparently, the SL is immune to these new rules because it is "iconic".  As is the G-Class (or G-Wagen)
 
“More clarity, more transparency, more consistency. The logic built up on the basis of the core model series will enable our customers to find their way round our growing product portfolio better,” said Jens Thiemer, head of marketing communications.
 
Maybe it translates better in German.
 
I could include another diagram about engine types being added to the names but let's not go there.
 
Actually let's.
 
These Mercedes-Benz model names will be graced with lower case letters indicating the type of engine used: c for compressed natural gas (previously Natural Gas Drive); d for diesel (previously BlueTec and CDI); e for electric (previously Plug-in Hybrid, BlueTec Plug-In Hybrid and Electric Drive); f for fuel cell (previously F-Cell); h for hybrid (previously Hybrid and BlueTec Hybrid).
 
Oh yes, and nothing for petrol.
 
And the numbers still bear no real relation to the engine size. 
Don't even mention 4MATIC.
 
I used to own a Mercedes C180 Sport - a C-Class with an 1800 petrol engine and with the Sport trim level.
 
Simples.

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